Automation Blog

Global Entertainment Leader Orchestrates Flawless Experiences with Automic Automation

Written by Automation by Broadcom | Nov 10, 2026, 4:40:47 PM
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Explore the full transformation story

Download the full case study to discover how Automic SaaS enabled this global enterprise to eliminate maintenance downtime, scale distributed automation, and deliver unforgettable customer experiences.

Executive summary

Four key pillars of scalable enterprise automation

How a global entertainment leader orchestrates flawless guest experiences, autonomous edge operations, and zero-downtime resilience with Automic SaaS.

Key point 1

Activating real-time experiential marketing

Turning high-volume mobile interactions into immediate, context-aware guest engagement

  • Opt-in data ingestion: Automic routes massive volumes of location-based mobile app telemetry directly into core enterprise data platforms in real time.
  • Instant event triggers: Context-aware workflows analyze live customer locations to generate tailored promotions, event recommendations, and real-time notifications.
  • Flawless background execution: Tens of millions of automated transactions execute invisibly behind the scenes each month to preserve fluid, responsive guest interactions.
Key point 2

Edge computing for disconnected operations

Ensuring continuous service across remote and mobile entertainment assets

  • Autonomous edge execution: Localized Automic instances run independently on mobile travel assets and remote venues where persistent internet access is unavailable.
  • Disconnected transaction processing: Daily point-of-sale reconciliations and local inventory updates execute reliably at the edge without requiring continuous mainframe connectivity.
  • Centralized data synchronization: Operational records reconcile and sync automatically with core corporate systems whenever network connectivity is re-established.
Key point 3

Boosting operational agility and inventory response

Monitoring real-time demand patterns to automate rapid supply chain adjustments

  • Continuous inventory monitoring: Automated queries continually track point-of-sale activity and inventory velocity across sprawling resort and entertainment properties.
  • Surge demand detection: Intelligent workflows immediately identify sudden, unexpected spikes in demand for specific merchandise before stockouts occur.
  • Automated logistics dispatch: Dynamic triggers automatically initiate warehouse fulfillment and rapid restocking workflows without requiring manual staff intervention.
Key point 4

Consolidating platforms and empowering distributed teams

Offloading infrastructure upkeep with Automic SaaS to fuel governed, self-service innovation

  • Streamlined SaaS consolidation: Building on the proven success of Automic Automation, the enterprise unified six regional environments into two cloud-hosted Automic SaaS deployments.
  • Zero-downtime upgrades: Leveraging Automic’s built-in zero-downtime upgrade (ZDU) capabilities within a managed SaaS environment eliminated routine infrastructure maintenance windows, ensuring 24/7/365 availability.
  • Democratized workflow building: A dedicated center of excellence (CoE) governs the platform while enabling approximately 1,000 authorized business users to self-schedule across more than 100,000 objects.
Proof points

Measurable outcomes and operational impact

By transitioning its mission-critical Automic Automation backbone to Automic SaaS, this global entertainment enterprise achieved massive scale, continuous availability, and organization-wide agility.

2

Streamlined SaaS instances

 

The organization successfully unified six separate infrastructure environments into two cloud-hosted Automic SaaS instances managed by Broadcom.

0

Hours of downtime

 

Automic’s zero-downtime upgrade capability and managed SaaS architecture completely eliminated recurring four-hour infrastructure maintenance windows to maintain 24/7/365 availability.

1,000

Empowered business users

 

Supported by a central center of excellence (COE), authorized team members across diverse business units build their own schedules and integrate automation directly into local workflows.

100,000+

Managed automation objects

 

The enterprise seamlessly scales cross-platform operations while actively governing more than one hundred thousand reusable automation objects.

Tens of millions

Monthly automation executions

 

The automated ecosystem reliably processes massive execution volumes each month across mainframe, cloud, and edge environments to power guest-facing and back-office applications.

FAQ

Frequently asked questions

Key insights into how global enterprises scale workload orchestration, power real-time customer experiences, and eliminate infrastructure outages with Automic Automation and Automic SaaS.

Q: How does the global entertainment leader use Automic Automation to enhance the guest experience?

A: The organization uses Automic Automation as the real-time orchestration engine behind both digital and physical guest touchpoints. It routes high volumes of opt-in, location-based mobile app data into core data systems to trigger context-aware offers and event recommendations in real time. At the same time, the solution enables automated, behind-the-scenes merchandise restocking and point-of-sale operations across its properties.

Q: How does the enterprise maintain operations when remote or mobile venues are disconnected from the internet?

A: The enterprise deploys localized instances of Automic Automation at the network edge. This edge computing capability allows mobile travel assets and remote entertainment sites to independently process daily point-of-sale reconciliations and track local inventory without a live connection to the central mainframe. Once connectivity returns, the solution automatically synchronizes data with corporate systems.

Q: How does Automic Automation prevent merchandise stockouts during sudden demand surges?

A: Automic continuously queries point-of-sale data across sprawling resort and entertainment properties to monitor real-time inventory velocity. When intelligent workflows detect an unexpected spike in demand for specific merchandise, Automic automatically triggers dynamic logistics and fulfillment workflows to restock storefronts without manual intervention.

Q: How did the organization scale self-service automation to 1,000 users without losing governance control?

A: Backed by Automic’s object-oriented architecture, the IT organization established a centralized automation center of excellence (CoE). The COE sets enterprise-wide security and operational guardrails. Within this governed framework, approximately 1,000 distributed business users across diverse departments can safely build custom schedules and manage over 100,000 reusable automation objects.

Q: Why did the global entertainment leader transition its environments to Automic SaaS?

A: Building on its long-standing success with Automic Automation, the enterprise transitioned to Automic SaaS to unify six separate on-premises environments into two cloud-hosted instances. By offloading infrastructure management to Broadcom and utilizing Automic’s zero-downtime upgrade (ZDU) feature, the organization eliminated recurring four-hour maintenance windows. As a result, they could ensure 24/7/365 availability while freeing internal teams to focus on AI-driven innovation.